Basic Golf Equipment : Golf Club Faces
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Taylor Made Golf Clubs
The Metal Wood
That Changed the Face of Golfing
Taylor Made, like many golf manufacturing companies was started by a golfing fanatic. Gary Adams was an entrepreneur who spent as much time on the golf course as humanly possible.
His singular claim to fame was the development of the metal wood that literally changed the face of golf forever.
In 1979, Adams's patented, stainless steel Taylor Made Metal wood clubs made their first appearance at the PGA Merchandise. The odd looking clubs did not exactly take the golfing world by storm. The average golfer was not exactly ready to spend his or her hard earned money on a strange looking golf club made by an unknown company.
Gary Adams knew that unless he could convince professional golfers to use and recommend his golf clubs, the average golfer would never even consider buying them. It was a herculean task, but somehow Adams convinced 47 professional golfers playing in the 1979 PGA tournament to use his Taylor Made Metal woods. Fueled by this exposure, skeptics turned into buyers and sales began to rise. By 1983 Taylor Made Metal woods were prominent on the PGA tour and soon metal became the preferred material used in the golf club manufacturing process. Adams' aggressive pioneering had borne great rewards.
However, the what have you done for me lately syndrome ran head first into Taylor Made. For the rest of the 1980s, while other golf club manufactures were making great strides, nothing new came out of the Taylor Made factories. In fact, it wasn't until the mid nineties that Taylor Made introduced its new Burner Bubble driver. The driver's innovative shaft, that helped golfers swing faster without exerting extra effort, became a success after a prototype Burner Bubble driver became the first Metal wood to win at the Masters. However, the metal wood concept was so popular that Taylor Made continued to grow and prosper.
During that static period, Taylor Made, like many companies that start with a great idea but can't follow through, knew that the entrepreneurial vision needed to be replaced with a corporate structure. In 1984 Taylor Made was acquired by French Ski equipment manufacturer Salomon S.A. It was a good merger for both entities. Salomon received a strong entry into the rapidly growing golf market and Taylor Made got financial stability and a more organized management structure.
The corporate stage of Taylor Made's growth was led by George Montgomery. He led Taylor Made from the sixth largest golf manufacturer in the United States to second, only behind Callaway Golf. Taylor Made also produces a line of golf bags and stands.
In 1997, Taylor Made was acquired by Adidas, AG and became part of the worldwide Adidas sporting family. The company has continued to grow and prosper and is still one of the most respected names in golf.
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Nike Golf Equipment
Nike are leaders in so many fields of sport, with their apparel, footwear and sporting equipment and by 1986 they had turned their attention to golf.
Nike, primarily, concentrated on golf clothing and shoes, but, by 1998 they had produced their first golf ball and in 2002 Nike Golf introduced forged blade irons and wedges, as well as, titanium drivers.
Nike have had a hard time winning over the traditionalists, but, there is a whole generation of young golfers, who have grown up knowing and trusting the Nike name and, who are willing to accept Nike Golf based on their products capabilities rather than how long Nike’s association with golf has been.
Admittedly, Nike’s first ventures into golfing equipment were, perhaps, not a huge success, but since that time Nike Golf’s strategy has seemed to be; if it doesn’t work, get rid of it and if it does work, improve it.
The pedigree of Nike clothing and shoes were never in any doubt, but, in 2002 when Tiger Woods switched golf balls to Nike Precision Tour Accuracy and, then, went onto win 3 Majors that season, Nike Golf equipment received a significant boost to its golfing credibility and announced its intentions as a key player in golfing equipment manufacturing.
In 2000 Tom Stites joined Nike as its top golf club designer and, whilst, some may question Nike’s golf pedigree, no such questions can be asked of Mr Stites, who learned his trade at the legendary Ben Hogan Company, and brought with him a reputation for creating tour quality golf clubs.
Fast forward to 2009 and Nike Golf sponsor some of the leading lights in golf and many of the up and coming talents: Tiger Woods, Trevor Immelman, Paul Casey, Anthony Kim and Michelle Wie. Tiger Woods has, even, played a part in the development of Nike’s Victory Red golf clubs.
Today, Nike Golf are winning over some of those traditionalists to their side and have convinced younger golfers, who are very familiar with Nike’s qualities in other sporting arenas, that Nike are a name to trust in golfing circles, too.
Golfbuyitonline offer a whole range of Nike products from golf clubs, golf balls, stand bags, gloves, as well as, golf shoes and clothing, too.
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